Coconut body oil is taking over TikTok and beauty store aisles everywhere in 2025! Finding out why it is the glow-up secret to supple, hydrated, radiant skin, you absolutely need.
From red carpets to TikTok tacky glow-ups, one humble oil has quietly entered our beauty cabinets in 2025. Coconut body oil! Once something you used in your pantry, coconut body oil is a must-have luxurious skin-care product, and beauty lovers everywhere are now calling it their “holy grail” for goddess-level hydrated, glowing skin!
What is Coconut Body Oil?
Coconut body oil is a skincare product that is derived from the meat of mature coconuts, which is usually cold-pressed to retain the nutrients. It can come in pure, unrefined form or be combined with other oils and botanicals for additional benefits.
While it has been used for generations in tropical cultures for beauty and healing, 2025 is the year of the coconut body oil at the mainstream and glam level.
Benefits of Coconut Body Oil for Skin
1. Deep hydration
Coconut oil is filled with medium-chain fatty acids, including lauric acid, which helps:
Lock in moisture
Strengthen the skin’s barrier
Prevent trans-epidermal water loss, or TEWL
Coconut oil is like giving dry, flaky, or dull skin a drink of water, but better.
2. Natural Glow
Heavy lotions are usually an enemy, sometimes leaving a greasy appearance. Coconut oil provides the shining sheen that can allow your skin to dewy shine naturally. It has the sheen that reflects light enough to give it a legit glow without any feeling of being tacky.
3. Anti-Aging Properties
Coconut oil, being rich in antioxidants and vitamin E, assists in:
Neutralizing free radicals
Decreasing fine lines
Keeping the skin supple
Basically, it’s a glow filter … for real.
4. Fade Scars and Stretch Marks
A surprising number of TikTok users have said that daily application of coconut body oil has gradually faded their:
Acne scars on the body
Stretch marks from pregnancy and from losing weight
Pigmentation and uneven skin tone
5. Soothes Skin Conditions
People with eczema, psoriasis, and keratosis pilaris swear by coconut body oil and find relief from it in their condition, because it has anti-inflammatory and antibacterial properties!
The reason why it is trending in 2025?
1. TikTok Coconut Skin Trend
The #CoconutSkin tag has chalked up more than 200 M views on TikTok due to content creators layering coconut oil to damp skin after shower for instant shine and glow.
2. The “No-Makeup Body Glow” Movement
2025 is all about natural beauty. Fewer contours, fewer this year, is about real, radiant skin. Coconut oil fits neatly in with this theme.
It is something that you really want to be putting on your shoulders, collarbones, and legs before a casual date, an excursion, or a beach day. Think of it as body makeup without the toxins.
3. Luxury Brand Offers
High-end beauty brands are capitalizing on the trend with a luxurious spin: from Drunk Elephant’s Virgin Marula + Coconut Body Oil to Kopari’s Coconut Glaze, (other) exotic ingredients include:
Hibiscus
Papaya enzymes
Vitamin C
How to Use Coconut Body Oil Properly
The right use is the key to shine.
1. Use on Damp Skin
Just after showering and before toweling dry, apply to your skin. This way, coconut oil seals in moisture and absorbs more.
2. Put Lotion on Top
Got dry or mature skin? Layer with your favorite lotion for longer hydration.
3. Mix with Shimmer or Body Highlighter
Going out? Just a couple of drops of liquid highlighter or shimmer drops mixed with your coconut oil create immediate bronzed goddess vibes.
4. Cuticle Oil
Great for drying cuticles. Rub into nails for a healthy shine and speedy growth.
5. Control Flyaways and Frizz
If it’s a humid day, Rub some over your hair to tame frizz.
Top 5 Viral Coconut Body Oils in 2025
From nowhere to everywhere-the largest mosquito in the beauty circles:
1. Kopari Coconut Melt
100% Organic and Cold-Pressed
Smells of a tropical vacation
Instantly melts into your skin.
2. Drunk Elephant Sili Body Oil
Marula, coconut, and passionfruit oils blend
Very lightweight; absorbs almost instantly
Fragrance-free (perfect for sensitive skin)
3. Herbivore Coconut Body Glow Oil
Infused with mica for shimmer
Vegan and cruelty-free
Gives a lovely subtle glow with the scent of coconut-vanilla
4. OGX Coconut Miracle Oil Body Mist
Super affordable
In spray format, meaning no mess
Perfect for quick glow-ups on the go
5. Josie Maran Argan + Coconut Body Oil
Argan oil and coconut oil for double hydration
Absorbs quickly with no oily residue
Available in various tropical scents
Where to Buy
You can buy coconut body oil:
At national retail stores like Sephora, Ulta, Target, and Amazon
From smaller branded wellness lines like Cocokind, Kopari, or Herbivore
From natural health/similar stores or the beauty section of your community grocery store
Insider tips: If you’re looking to purchase quality, buy the cold-pressed, unrefined virgin coconut oil.
Is Coconut Body Oil Safe for All Skin Types?
Safe For:
Dry to very dry skin
Dull, flaky areas
Post-sun exposure
Every day, hydration and glow
Caution If:
You have oily or acne-prone skin
You have a coconut allergy (rare, but allergic reactions exist)
You only like oil-gel or lotion products (you do not like oil products)
Is It Worth The Hype?
Absolutely. Coconut body oil is more than just a beauty trend for 2025. Coconut body oil deserves a spot on every person’s vanity top and in every person’s gym bag (it really is that great).
Whether you want hydration, glow, healing a scar, earthy, or wild red sunburn, coconut oil checks most of the boxes, and doesn’t break the bank.
FAQs
1. Can I use coconut body oil every day?
Absolutely! We recommend applying coconut body oil after the shower to lock moisture in and keep your skin glowing every day!
2. Is coconut oil better than lotion?
Not better, but thicker and longer-lasting! For the best results, put coconut oil over lotion.
3. Can I use coconut body oil on my face?
You can, but only if your skin can tolerate oils. For individuals with acne-prone skin, oils can clog pores.
4. Does coconut oil lighten scars or stretch marks?
It can help improve the look of scars/stretch marks in time with regular use, but the results will vary per individual.
5. What coconut body oil is best in 2025?
Some of the popular brands of coconut body oil on TikTok are Kopari Coconut Melt, Drunk Elephant Sili Oil, and Herbivore Glow Oil.
6: Does coconut oil make you glow?
A: Definitely! Coconut body oil makes your skin glow naturally from the deep moisturizing and “sealing in” hydration. Additionally, the qualities of light reflecting and moisturizing properties of coconut oil immediately give you a sheen, while the vitamins, minerals, and fatty acids improve skin tone/texture over time. When applied post-shower, coconut oil provides the healthy, glowy, dew that we all hope to recreate in 2025!
