Urvashi Rautela’s Wimbledon look went viral after she styled her Hermès Birkin bag with Labubu doll charms. Discover the fashion story behind this bold statement.
When Quirky Meets Couture
When Bollywood star Urvashi Rautela stepped out at Wimbledon 2025, no one thought a luxury fashion statement could become a global internet moment. It did, of course, when she arrived with not only a classic Hermès Birkin bag, but adorned with four Labubu doll charms, an unusual ‘creepy-cute’ accessory attracting Gen Z’s fascination.
Her unexpected approach to luxury ignited a huge conversation on social media. Was it a fashion mistake, or was this a daring move redefining the luxury landscape? Let’s explore the cultural clash of Labubu x Bollywood Glam and what it signifies for the future of fashion.
Who Is Urvashi Rautela? The Miss Universe Beauty Queen Turned Fashion Anthem
Before discussing the doll, let’s all take a step back. Urvashi Rautela, Miss Diva Universe 2015 and current Bollywood actress, is renowned for her unabashed glamour and edgy red carpet style. With over 70 million Instagram followers, she is not only a major star but, more importantly, a digital fashion influencer – always the first to wear big trends on time despite the selective design.
From Cannes to Coachella, Urvashi never plays it safe. Choosing to showcase Labubu dolls (an art toy phenomenon) at a high-profile event like Wimbledon is not only shocking but also a calculated disruption to the fashion status quo.
What are Labubu dolls, and why are they gaining popularity?
Labubu dolls are from the Pop Mart universe, a huge collectibles brand based in China. Labubu dolls are also from the Pop Mart universe, a huge collectibles brand based in China, which are adorable but scary and have become a hot collectible for Gen Z, which loves its unique blend of campy Ernie and Japanese aesthetics like kawaii and gothic pop.
This is not another average Barbie doll; Labubu is more of an emotion, nostalgia and childhood nostalgia, collectible culture, and TikTok-ready edge.
The emergence of toy-fueled fashion in Bollywood
Urvashi is not alone. Labubu dolls are part of toycore, where individuals integrate child or toy-like elements into their adult fashion choices: The Harajuku Hedonists, The Balenciaga Crocs collaboration, and Ranveer Singh and his anime looks.
Real-Life Examples
BLACKPINK’s Lisa has been spotted with Pop Mart keychains.
Billie Eilish did a fashion shoot with Takashi Murakami for his toy line.
And Kusha Kapila was seen carrying a Hello Kitty purse during Lakmé Fashion Week.
Urvashi’s Wimbledon look puts her squarely in the middle of this global style transition—and perhaps even at the forefront of it!
How to Style Labubu-esque Accessories (Without a Birkin)
You don’t need a ₹10 lakh Birkin to have fun with Labubu. Here’s how to do that:
Simple Steps:
Start small: Adopt a Labubu key chain to your everyday tote or backpack.
Color match: Labubu dolls can be themed so dress with tones from your outfit.
Layer but contrast: Wear below Labubu with ultra-feminine or classic looks for a visual tension.
Make it a set or theme: Go straight creepy-cute style and collect as many matching accessories as you can from the purse to hair clip to socks, even nails!
Where to Buy:
Labubu collectibles can be found on platforms such as:
Myntra (India)
AliExpress
Amazon
Pop Mart’s official website
Conclusion: Urvashi Rautela—Beyond A Fashionista
With one accessory, Urvashi Rautela has accomplished more than grabbing headlines about a fleeting fashion moment—she has changed the meaning of being fashionable in 2025. By mastering haute couture and pop culture, she has signified that fashion is not about wearing designer clothes, but rather it is about knowing who you are, expressing your creativity, and being unapologetic about it.
FAQs
1. What are Labubu dolls?
Labubu dolls are designer products from the Pop Mart collectible universe, combining cute and creepy, and are increasingly cult-favourites amongst Gen Z.
2. Where did Urvashi Rautela wear the Labubu Birkin?
She wore it at Wimbledon 2025, and her one-of-a-kind sport-luxe outfit made global headlines.
3. What made this fashion choice go viral?
Fashion critics and social media users could not help but ask how can luxury Hermès Birkin mixed with quirky Labubu charms can create such an intriguing contrast.
4. Can I buy Labubu dolls in India?
Yes! They are available on e-commerce platforms including Amazon India, Myntra, and even international platforms that ship to India.
5. While the trend seems popular only in India?
No. This trend is global. Many celebrities across Korea, Japan, and the U.S. are also wearing designer toys with their looks.
